Sales Fundamentals: Your Sales Toolkit

Do you have a sales toolkit? Because a salesperson’s income is directly linked to their sales performance, being more productive pays real dividends. Which means every increase in preparedness and productivity typically translates into increased sales success, which should then result in greater earnings. (Or it should.) A ten percent increase in your productivity should […]

Sales Fundamentals – Understand Copywriting

If you’re focused on sales fundamentals, it pays to spend some time understanding copywriting. Here’s a simple homework assignment: Study how copy is written. Learn why the good stuff works. Most importantly, be like all the good copywriters and understand the basic psychology behind it. Because the folks that do it well understand buyers and […]