Just as you wouldn’t confuse your job with your career, don’t confuse companies and customers. You might have a list of companies that make up your territory, but it is always the people at these companies that buy. Here’s the simple math: Companies ≠ People Customers = People Over the course of your rich and […]
Cold emails work, especially if they’re not cold. I got hit up by a start-up founder with a cold email in response to a post I placed on @IndieHackers. It’s worth sharing as it’s a great example of how to to start a sales conversation. “Hi Brendan, I found your answers on Indiehackers quite interesting […]
To keep the sales process moving forward, you need to keep the conversation going. To do that, you need to be proactive. And one solid way to do that is to create reasons to reconnect with your customer. This isn’t complicated, but it requires some preparation. And execution. To create opportunities to reconnect, consider the […]
When selling to big, brand-named B2B accounts, it helps to have patience. One of the more frustrating aspects of sales for early stage start-ups is the decision-making process and the slow pace of progress that’s inherent with enterprise accounts. A juicy, high-profile deal with one can be a game-changer for any small company, but making […]
One of the most basic sales fundamentals is reliability, the simple act of doing what you say you’re going to do. You could also argue it’s the most obvious. (It’s also a rule that translates equally well to most other areas of life.) In two words: Be reliable. Deliver on your commitments. Be on time. […]